Redesign member: Reframe Design Co.
Store Name: The Watch Company - http://www.thewatchcompany.co.jp
Location: Nakano, Tokyo Japan
Design Concept: As it is a watch shop selling luxury brands like Rolex, Omega, Hublot etc., the interior should be conveying the sense of class.
Colour Tone: The store is one building with 2 floors. The outer wall of the shop is painted with the background colour of it’s logo, blue, in order to stand out its corporate identity.
The whole shop inside is in tune of grey and dark wood to create the style of cool, modern and elegant. Although dark colour is overwhelming in the store, over two dozen of light bulbs have been placed in order to remain the comfortably bright atmosphere.
Decoration: All the elements from floor finishes, showcases, lighting, to even location of the closed circuit TV are considered. The space remain clean and neat that no any unnecessary decoration in the shop. The room is spacious enough for customer to choose the luxury watches at ease.